Spanish Legend Andrés Iniesta Takes Ownership Stake in Danish Second Division Club

Andreas Iniesta, who retired from football in early-October, is about to embark on a new journey. After an illustrious playing career with Barcelona and Spain, the 2010 FIFA World Cup winner has now dipped his toes into club ownership. According to reports from several Danish news outlets, Iniesta has become the co-owner of second-division Danish side, FC Helsingor.

Andreas Iniesta invested in the club through his company, Never Say Never (NSN). In an interview with Danish channel TV2, Iniesta said, “The goals are to see the team improve year after year, to develop academy players, to enhance facilities, and to make people feel proud of their team.” Earlier today, Iniesta toured the club’s facilities, nestled about 90 kilometers north of Copenhagen, where he met with the coaching staff and players. Tomorrow, he’ll be in the stands for the league match against Ishøj—the team’s final game before the Danish winter break.  

Many fans have been left puzzled by Iniesta’s decision to invest in a lesser-known second division Danish club. But dig a little deeper, and it starts to make sense. His company, NSN, has been quietly working as a consultant for Helsingor in recent months, so transforming that collaboration into a full investment was a natural next step. Furthermore, the team is coached by Spanish manager Pep Alomar and includes several Spanish players.  

“We joined Helsingør because it’s a very interesting club with great facilities, many good people around it, and the city has the potential to become an important part of Danish football,” Iniesta shared with the local newspaper Helsingør Dagblad. NSN, alongside the Spanish-Swiss investment firm Stoneweg, led by Jaume Sabater—who also made the trip to Denmark with Iniesta—has acquired a majority stake in the club. 

Currently, Helsingør sits in seventh place out of 12 teams in Denmark’s so-called Second Division – which is actually the third tier of Danish football. The club has previously tasted top-flight action, spending a season in the Superliga seven years ago. 

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